DOR-2-DOR LEAFLET DISTRIBUTION FRANCHISE OPPORTUNITY   Low Cost - Franchise DOR-2-DOR Full Colour Printing and Letterbox Distribution Opportunity   THE STORY SO FAR   According to Direct marketing Association (DMA) research, Letterbox marketing has grown rapidly since 1994 and despite the growth of the internet and online Letterbox Marketing is a very important and effective method of local communications and promotion. The market in the UK is now worth nearly £1billion with 80% of the UK's top advertisers using door drops. In 1987 Jeff Frankling our founder started a cooperative direct mail service called Zone Marketing. Following its success and the phenomenal growth of the industry many clients asked us to print and deliver their own leaflets and advertising material. With a rapidly growing number of clients demanding a reliable door to door distribution service clearly a significant opportunity existed. We established and developed DOR-2-DOR™ into a full service door drop marketing service. This is now offered as a low-cost full colour printing and distribution franchise opportunity.   There are more TV, radio, newspapers, magazines than ever before not to mention the internet and outdoor advertising but fortunately there is still only ONE LETTERBOX Because the medium works so well, advertisers are turning to door drops more and more. At DOR-2-DOR we are proud to work with local shops, businesses and local government organisations. Using our tried and tested system of carefully managed Post People™ we minimise the clutter.   A Proven Business Formula   All businesses, however well-known need to advertise - in fact the most successful brand names are often those that spend the most on advertising and promotion. More important than that, in business terms, despite economic crisis, gloom and despondency, fierce competition, or good times, all businesses must campaign to increase or maintain their market share. Every company producing or making a product, every retail shop, every service that you need has to be marketed. Our Market therefore is virtually everyone in business. Delivering leaflets with DOR-2-DOR is a proven method of encouraging local people to shop locally and to use the services of their own local businesses. It is a very accurate method of distribution - the leaflets can be targeted precisely where the customer wants them - general area, specific location or even to a list of streets. Especially important for you, we have developed simple but effective methods of obtaining business, recruiting our delivery staff which we call Post People™ and backchecking the work carried out including our Leaflet Lookout Network. We not surprisingly use leaflets to carry out all these functions. Moreover the business is self generating, plus we have developed a unique system of Prospect Mapping to find customers.   We have 1000's of customers, including: National Multiple Retailers, Banks, Building Societies, Leisure Parks, Dry Cleaners, Driving Schools, Pizza Parlours, Fast Food Restaurants, Indian & Chinese Restaurants, Window/Door/Conservatory Installers, Estate Agents, Garden Centres, Health/Fitness/Slimming Clubs, Builders, Garages, Local and District Councils etc.   Profit From Distribution   Solus distribution service is our premium service where the client has requested that his leaflet is delivered with no other advertising material. However the most popular option is our Shareplan service where the clients leaflet is delivered with other material of a non competitive nature. Solus is a good income generator for us when the client selects this option. However it is the Shareplan service where up to 5 or even 6 leaflets are distributed together and the most profit is made. The diagram below shows the potential profit. With one client leaflet you can deliver the material and make a small profit. But as soon as you start adding other clients material to the same round the profit rises exponentially. With 2 leaflets in a distribution you are making approximately 100% mark up - include 4 leaflets in a distribution (the most popular combination) the profit increases to 300%. As your business becomes more established 5 and 6 leaflets in the round further increases your gross margin.   1 average walker (Post-People™) will deliver to approximately 1,000 households per week. 10 part time, home based Post-People will deliver to 10,000 households per week with an average of 4 leaflets each they will generate you a profit (after costs) of over £800 per week (circa £40,000pa). As the business develops further the figures will double.   Profit From Print   Franchisee’s also offer a print service and head office will supply all the necessary functions (design/artwork/print) to the franchisee or you are permitted to source locally. Franchisees will make on average a 25% margin on the printing of leaflets. This will be an additional £5 - 20,000 in a full year following establishment of the business. D2D-Print.com is a completely separate website from the main DOR-2-DOR website. Using this website it is possible to supply your clients a very wide range of printed products including leaflets and brochures of course plus a full range of stationery products from business cards, letterheads etc. It is also possible to supply a wide range of marketing material eg posters, fridge magnets, beer mats and playing cards, labels plus much much more.   Franchise Benefits   We do not have enough space to explain all the benefits of becoming a DOR-2-DOR franchisee, but as a guide here are the main features: ü Low cost start up ü Exclusive area of operation ü Franchise territory fully distribution round mapped ü Unique Deliver-IT workflow software package ü Full Training in all aspects of the business ü Telephone advice and support service ü Exclusive use of DOR-2-DOR trademark in your area ü Excellent cash flow, most clients pay in advance ü Full artwork and printing service for your clients ü A wide range of marketing material for your business ü Sales and Operational manuals ü Operate from home or a small office Please check out our website at www.dor2dor.com. At DOR-2-DOR™ we are proud to say that we feature prominently on Google and the other search engines. We conduct active search engine optimisation (SEO). Once you are established all franchisees can have their own micro site. This gives us even greater visibility on the internet and helps to generate regular business for our franchisees. New letterbox marketing products are being developed enabling franchisees to generate additional income including our new DOR-DROPZ™ cooperative mailer - Through Your letterbox - On the Internet.   Things to Consider   Is a DOR-2-DOR Letterbox Marketing Franchise the right choice for you?     Buying a franchise is an important decision. Our franchise may not be for everyone and you will need to make a careful decision, in your own best interests. Please ask yourself the following questions: Do you have good communication and organisational skills? Can you commit to providing a reliable quality service? If this does not happen, the business will not work for youAre you a team player? DOR-2-DOR is a network of individuals with a common interest, you need to work with your colleagues for the benefit of the system.     Are you self-motivated? To establish your business, you will need to work hard, especially in the early stages while your business is growing. Are you prepared to offer an excellent level of customer service? While we will talk you through all the procedures for running the business, there are no guarantees it will give you customers on day one. Are you willing to work within a documented business system? If you are strongly independent, then franchising may not be for you. Can you handle pressure? You will need to effectively manage your time and resources. Running your own business can be demanding and stressful. Can you build and maintain relationships? Providing quality customer service is of paramount importance. Are you excited by the prospect of being your own boss?   Software Solution   At DOR-2-DOR we could not run our business without the Deliver-IT software system     DELIVER-IT is a bespoke software package, exclusive to DOR-2-DOR. It has been developed to help you maximise your orders for profit while presenting a professional image to your customers and Post-People™. To give you choice and flexibility DELIVER-IT automates the daily round planning process. It allows you to see the status of your rounds and orders thereby assisting you with planning and management of rounds, Post-People™ and customers. It has many features which save you time, help you avoid mistakes and enable you to provide your customers with regular feedback. DELIVER-IT comes free with the franchise startup package. Fully installed on a Windows 7 laptop computer complete with your Distribution Zone maps developed from your franchise territory.   Why Franchise?   In Business For Yourself but not by yourself Franchising is now the quickest and safest way to start a business. Success for our franchisees is our number one priority so much so that our franchisees are achieving what they want and that has enabled us to become the UK’s largest network in door drop marketing. A successful and growing business requires skills that rarely one individual possesses and as part of a larger group you are able to draw freely on the constantly developing knowledge and techniques used. Thus dramatically reducing the risks of being in business and making it far easier to be successful. You are following a business formula that is developing and growing. You are in business for yourself but not by yourself. We have been established for nearly 25 years this giving us a comprehensive knowledge of the Leaflet Distribution industry. We are full members of the Direct Marketing Association (DMA). Jeff Frankling has been an elected member of the Door Drop council at the DMA since 2001. The DOR-2-DOR website is fully search engine optimised (SEO) we are at the top of page 1 on Google and Bing. Your local DOR-2-DOR page (which we create for you) will rapidly go to page 1 on the back of our SEO activity. DOR-2-DOR full members Federation of Small Businesses DOR-2-DOR full members Direct Marketing Association DOR-2-DOR full members Approved Franchise Association           Franchise Testimonials   A few words from a selection of our franchisees       Hayley Widlake - DOR-2-DOR (Swansea) “We now deliver to 50,000 households every week. What I like most about the franchise is the salary it gives me and the people I help in my local community”.                 Gareth Evans - DOR-2-DOR (Stourbridge) “I have been running the business for over 2 years and I can honestly say that we are establishing an excellent and worthwhile business in my local area”.                 Debbie Siragher - DOR-2-DOR (Cambridge) “I have had the franchise for Cambridge for about 8 years, and there are 2 great things about DOR-2-DOR - Firstly the system, the process is very professional, secondly we have such great support from our head office who are always very friendly professional and helpful”.               Andrew Frisby - DOR-2-DOR (Tunbridge Wells). “I have been the DOR-2- DOR franchisee in the Weald of Kent for about seven years. The reason we took the franchise was because we were looking for a franchise that was active and gave good support. I can confirm we are very happy with DOR-2-DOR we have been very successful and are looking to be even more successful for the next ten years”               Clinton O'Rourke - DOR-2-DOR (Ilford). “I have been running the DOR-2-DOR franchise for the last three and half years. I have to say it surprised me how simple and easy a franchise it is to run and how good it is and how well it has gone in that time”.               Peter Lay - DOR-2-DOR (High Wycombe). “I have had the franchise for High Wycombe since 2002. Its a great business to run - you get great support form Head Office and its an opportunity to build a very lucrative business”.                     To download a PDF franchise prospectus or application form please click button:     Brochure Application Form How much does the DOR-2-DOR Franchise cost ?   In The DOR-2-DOR franchise includes everything you need to set up as a professional specialist Pay Monthly Option available   The DOR-2-DOR Franchise is £6,000 + VAT However you can pay £1000 Deposit then £350 + VAT per month - no interest   Now what to do next   If you would like further information about owning a DOR-2-DOR Franchise please call us now on: 01582 462744 or click here to contact us by email   DOR-2-DOR™ Clare Lodge, 41 Holly Bush Lane Harpenden, Herts AL5 4AY T: 0844 357 1152 F: 0844 357 1709 www.dor2dor.com email: franchising@dor2dor.com HOME VIDEOS CONTACT US DOR-2-DOR - HOME D2D-PRINT DOR-DROPZ DIRECT MARKETING ASSOCIATION FSB